SMS is a global mobile marketing channel. Other mobile channels require an app, whereas SMS is built into every phone, making it automatically accessible.

Learn about the average click, conversion, and unsubscribe rates for both SMS and MMS campaigns.

Learn about building your SMS messages in Klaviyo, including configuring the content, SMS limitations, and best practices.

With A/B testing for Klaviyo SMS, you can gain insight into your audience and use that information to optimize your messages and send times. SMS A/B testing is currently only available for campaigns, but you can test your SMS flow messages using splits .

Learn how to allow customers to pause receiving text campaigns without unsubscribing completely from SMS.

Learn how to create and send an SMS campaign in multiple languages, depending on the language preferences of your audience. Klaviyo can translate a campaign’s content to 60+ languages.

Learn how to create engagement tracks based on your sending schedule for your SMS subscribers.

Learn how to create and send an SMS campaign in Klaviyo. Note that the process is almost exactly the same for MMS campaigns. The only difference is that you add an image or GIF during the content creation stage.

Learn the pros and cons of SMS and email, strategies for using both channels in a flow or campaign, and tips for how to implement these strategies.

Learn how to use Klaviyo’s AI-powered SMS assistant to streamline and improve the process of writing SMS campaign copy. Choose an auto-generated SMS message that’s customized based on your brand and message goals, or use them as inspiration when you draft your own.

Learn how to use unique coupons in your SMS/MMS messages so that you can send one-time-use coupons to your SMS subscribers and encourage them to make a purchase.

Learn best practices for sending images and GIFs in text messages so that they display nicely to recipients.

Special characters, which include emojis and certain types of text and symbols, shorten the message’s character limit from 160 to 70. They can also be difficult to tell apart from non-special characters.

Learn about the strengths for each marketing channel (SMS, email, or mobile push) and times when to send to each first.

This article provides an overview of how to manage and send video content within your mobile messaging channels, including WhatsApp, RCS, MMS, and Push.