Learn how to display your brand’s logo in recipients’ inboxes next to your from address using Brand Indicators for Message Identification (BIMI). Implementing BIMI can increase brand recognition, legitimize your business, and boost deliverability by building trust with your recipients.

Learn about best practices when using images in Klaviyo emails, including size recommendations and how to add images.

Learn how to make your emails and sign-up forms more accessible. When designing your emails and signup forms, you’ll want to make sure your designs are accessible to all of your recipients.

Learn how to make your business look professional and reputable through your colors, designs, fonts, and brand concepts. This guide will walk you through

Learn about dark mode, a device setting some users turn on to darken their displays. This setting impacts how emails are displayed. Dark mode is an end user setting that is selected at the device level, and Klaviyo does not have direct control over how dark mode is implemented on each device.

Learn how to use countdown timers to add a sense of urgency to your emails. These work particularly well for flash sales, special promotions, or holiday messaging. Klaviyo does not have a built-in countdown timer feature, so you’ll need to use a third-party tool like MailTimers .

Learn how to create and apply brand voice guidelines to ensure your AI-generated email content aligns with your brand identity. This helps drive consistency and reduce editing time when using Klaviyo’s generative AI features to create email content.

Learn how to send a simple text-only email in Klaviyo. Text-only emails can contain limited formatting and images, but are generally much simpler in style and structure than HTML emails (e.g., those built in Klaviyo’s drag-and-drop editor).

Learn what to update in Klaviyo when rebranding or refreshing your brand’s design.

Learn how to use anchor links to target your sign-up forms, or in email and SMS messages to direct visitors to a particular section of a webpage.

Learn about the important considerations to make when using emojis in your subject lines and email content, particularly how differently emojis display across various clients.

Learn why the default width for email templates is 600px, why this is an industry standard for marketing emails today, and how to ensure your emails look consistent across devices.

Learn about the opportunities and limitations of using fonts online, and how to send emails that align with your brand.

Learn about the default mobile optimization settings Klaviyo offers for emails, as well as tools for customizing how your message appears across devices. You can also choose to disable all mobile optimizations by navigating to the Styles tab of your email template.