Custom reports best practices

  • Getting started with a custom reporting strategy

    Learn how to build a comprehensive reporting strategy to grow your business and answer any key performance questions that arise over time. Klaviyo’s robust, customizable analytics let you leverage your data to understand business and marketing performance. With our custom report builder you can understand how customers interact with your messaging over time,

  • How to configure custom reports to track Apple Mail Privacy Protection (MPP) opens

    Learn how to track and analyze artificially inflated Apple Mail opens in Klaviyo custom reports. With the release of iOS15, macOS Monterey, iPadOS 15, and WatchOS 8 in September 2021, Apple also released their new feature Mail Privacy Protection (MPP). Apple Mail users can choose to opt into MPP while using Apple Mail. MPP changes how Klaviyo receives open r

  • How to configure custom reports to track bot clicks

    Learn how to track and analyze bot clicks or non-human clicks into your emails via Klaviyo custom reports.

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