Learn about frequently asked questions related to custom objects in Klaviyo. If you don’t see your question in the resource below, please reach out on our Community forum .

Learn about custom objects, which allow you to store and associate multiple properties to a single "object." Custom objects enable you to map diverse, multi-relational data concepts into Klaviyo that can’t be stored using profile properties. You can then use custom objects in your messages, segments, and more.

Learn how to use custom objects in flows, so you can use object data to create date-triggered flows and set up conditional splits.

Learn how to use custom objects in segments so you can create groups of customers based on object data.

Learn how to use custom objects in templates, so you can use object data in flow and campaign sends.