- Best practices for improving your benchmarks performance
Learn how to review the Benchmarks report to better understand your data and make necessary adjustments to effectively grow your business. If you notice performance indicators that are ranked as Poor or Fair, investigate further to find out the underlying causes and implement the recommended improvement strategies below.
- Getting started with benchmarks reports
Learn how benchmarks allow you to analyze your account data in relation to Klaviyo best practices, industry trends, and companies similar to your own. By seeing how different aspects of your account perform, you can prioritize efforts in areas that need improvement in order to use Klaviyo to its maximum potential.
- How to access and use the activity map
Learn more about the Klaviyo activity map and how it allows you to visualize how, where, and how often customers interact with your brand. The activity map helps you understand your customers and use live data to create personalized content and grow your business.
- How to customize benchmark pages
Learn how to customize benchmarks pages to best serve your business needs and find data that is most useful to your brand. Klaviyo’s benchmarking tool hosts four pages of data that you can customize to compare your performance in relation to peers and industry trends. These pages include: overview, business performance, campaign performance, and flow perform
- How to export your benchmarks
Learn how to export Klaviyo benchmarks data for future analysis. Exporting your benchmarks data allows you to keep a record of your peer group and industry benchmarking results as you grow your business.
- Percentiles in Klaviyo reference
Learn more about what Klaviyo percentiles are to better comprehend your benchmarking data. By using Klaviyo’s benchmarking tool, you can compare your business and marketing performance to other companies similar to your own. These comparisons are shown via percentiles.
- Understanding how Klaviyo converts currency in Benchmarks
Learn more about how Klaviyo converts and displays currency information in benchmarking revenue reporting in US dollars (USD). This conversion allows you to make better comparisons between your benchmarking results and for customers that transact in currencies different from your own.
- Understanding peer groups, benchmarks, and how Klaviyo uses your data
Learn about peer groups and industry benchmarks in Klaviyo, including what they are and how to understand the information they provide. Klaviyo benchmarks are formulated using peer groups and industry benchmarks. In this guide, you will learn what both of these entail and how to understand the information they provide so that you can learn from benchmarking
