Learn about benchmarks that you can use to compare your flow's performance with those of other Klaviyo customers. After you create a new flow, you may have questions around how it is performing. We've aggregated data across thousands of customers in different revenue bands to give you insight into areas that are performing well, as well as where you can impr

Learn how to use Klaviyo’s A/B testing experience to test individual emails in a flow, including things like subject line, discounts, and email content, etc. You can even use A/B tests to determine if plain-text emails perform better than image-heavy HTML emails.

If the content of this article does not match the A/B testing experience you see in your account, this is because your account has access to the updated A/B testing experience. Learn more from our article on How to A/B test a flow email using the updated A/B testing experience.

Learn how to A/B test your SMS messages in flows and find inspiration on what to test.

Learn how you can A/B test flow branches using the conditional split component to test things like timing, discounts, and number of emails within a flow. In this article, we run through how to set up and end an A/B test for a flow branch.

Learn how to update your existing flows' A/B tests to Klaviyo’s updated and improved A/B testing experience. You'll be able to create more comprehensive, data-backed A/B tests with automatic winner selection and easier access to your historical testing data.

Learn best practices on gradually sending multiple flow messages to subscribers. The key is to send messages to your subscribers often enough to keep them engaged, while spacing out your sends to prevent recipients from getting overwhelmed.

Learn how to use the flow preview feature to see how specific profiles will move through a flow. This can help you check that a new flow will work the way you intend before setting it live or troubleshoot issues with an existing flow.

Learn how to review A/B test results for flow messages and what each of the indicators on the results page mean.

Learn how Klaviyo monitors and alerts you of unusual drops in performance for your flows. When a flow’s send rate significantly drops, you will be alerted so you can troubleshoot the potential issue. This type of monitoring is also known as anomaly detection.

Learn how Klaviyo monitors and alerts you of unusual activity with ecommerce metrics that are used to trigger flows in your Klaviyo account. When a metric has a sudden drop in activity, you will be alerted so you can troubleshoot the potential issue. This type of monitoring is also known as anomaly detection.

Learn when an A/B test’s results are considered to be statistically significant in Klaviyo flows. This article will explain statistical significance for flows and when it is decided.

Learn about what you can test in your flows using Klaviyo's A/B testing feature.