Build and use lists

  • Formatting dates for CSV files reference

    Learn how to edit dates in Excel and Google files to match the required date format in Klaviyo. This will make the process of uploading a CSV with customer data seamless and help you avoid upload errors.

  • How to combine 2 or more lists in Klaviyo

    Learn how to merge 2 or more lists in Klaviyo. We recommend maintaining 1 list per channel to streamline list cleaning, stay organized, and better understand your audience. Merging lists allows you to clean up your account and remove unnecessary lists without sacrificing data.

  • How to find a list ID

    Learn how to locate the unique ID assigned to every list in Klaviyo. In addition to lists, every user, flow, campaign, segment, and more.

  • How to find the subscribe link for a list

    Learn how to locate a list's subscribe link, which you can share with potential email subscribers to enable them to sign up for your email marketing.

  • How to find the unsubscribe link and unsubscribe page for a list

    Learn how to access a list's unsubscribe page editor and the shareable unsubscribe link you can provide to subscribers upon request.

  • How to import subscribers to a list

    Learn how to add subscribers to a list in Klaviyo. Uploading contacts is key when getting started with Klaviyo, particularly if you’re migrating from another service provider or pulling in information from a third party.

  • How to migrate existing email subscribers (and unsubscribes) into Klaviyo

    Learn how to use Klaviyo's list import tools to add contacts from a former ESP into your Klaviyo account, as well as other best practices for getting started with Klaviyo.

  • How to remove suppressed profiles from a list

    Learn how to remove globally suppressed and unsubscribed profiles from a list, so your list contains only active, emailable profiles.

  • How to verify that new contacts are being added to a list

    Growing your list is one of the most important steps in getting set up for success with Klaviyo. Once someone subscribes to email, SMS, or other list, you’ll be able to effortlessly collect all sorts of data about them, like what items they’ve looked at on your site and more; even if they’ve never made a purchase. This, in turn, helps you send more targeted

  • List growth reporting reference

    Learn how to access and analyze your list growth report. For every list in Klaviyo, you can access a growth report that captures data regarding your list's changes over time. Use this tool to monitor business trends and expand your business.

  • Understanding how to create a list using converted profiles

    How to create a static list of profiles who converted from one or most previously sent campaigns. These lists created using converted profiles can be use to retarget profiles who converted to send targeted upsell and cross-sell campaigns or exclude profiles who converted from follow up sends.

  • Understanding the double opt-in process

    Learn the difference between single and double opt-in, why double opt-in is important for both SMS and email, and how to update the opt-in settings for a list or keyword in Klaviyo.

  • Understanding unsubscribes and resubscribes

    Learn about unsubscribes in Klaviyo, and how to manually unsubscribe contacts yourself.

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