- How to add Klaviyo onsite tracking using Google Tag Manager
Learn how to add Klaviyo's onsite tracking snippets to your site using Google Tag Manager . Some site owners use Google Tag Manager as a single point to manage all third-party web snippets they need to add to their site. Klaviyo's onsite tracking falls into this category and can be added and managed through Google Tag Manager.
- How to configure custom conversion metrics
Learn how to create custom metrics to more accurately track the impact of your marketing and how customers drive conversions. By default Klaviyo provides many metrics (e.g., Placed Order ) to track your business’s success. However, if you have a custom setup or a different business use case, these default metrics may not work for you. For example, your Place
- How to create a custom viewed page metric
Learn how to create a custom Viewed Page metric and understand when your customers visit non-product pages on your site.
- How to use account-level mapped metrics
Only the following permissions can map or edit metrics: Owner Admin Manager The following permissions can view mapped metrics: Analysts
- How to view raw metric or profile activity data in Klaviyo
You will learn Learn how to view the raw event or profile activity data that Klaviyo receives from your integrations or API calls. This can be useful if you want to verify a profile's data along with a given event, or simply review this data to better understand what's being captured per metric. Finding raw metric data To view raw metric or event data, go to
