Learn what good email deliverability metrics look like by industry, and which strategies to use to help improve your email performance. In this guide, find out about the specific open and click rate, both for email campaign and flow messages, that you should strive for after depending on what vertical or industry you are in. Additionally, learn ways to help

Learn more about bounce rates and how to decrease them over time. Bounce rates inform you of how often customers' email addresses bounce when you send to your subscriber list. A high bounce rate has a negative effect on your deliverability performance, and thus, on your sender reputation. It is important to monitor this metric and take action when you see a

Spam complaint rates measure how often recipients mark your messages as spam. A high rate needs immediate action, as it will hurt your deliverability and sender reputation.

Learn how to verify that your emails are being successfully authenticated using SPF, DKIM, and DMARC records.

In order to improve upon and maintain good deliverability, it is essential to continually monitor your email performance with Klaviyo. The best way to do so is to monitor your campaign and flow opens, clicks, bounces, and spam rates. For complete information on how to do so, head to our article around How to monitor deliverability performance .

Learn how to diagnose verification issues when setting up your branded sending domain (also known as a dedicated sending domain) in Klaviyo.

Learn how to adjust your strategy to improve important KPIs within Klaviyo.Key performance indicators (KPI) are metrics that identify how successful your business is in achieving its goals and maintaining good deliverability practices. Some KPIs that measure your success are open rate, click rate, owned revenue, conversion rate, and more.

Learn about the reasons that emails can bounce, as well as how to view and suppress bounces in Klaviyo.

Learn and understand how to decrease rising email unsubscribe rates. Unsubscribe rates inform you of how often customers unsubscribe from your emails. A high unsubscribe rate indicates that you’re either sending to those who do not wish to receive your marketing or you’re sending content that does not resonate with this audience.

Learn about spam traps and how to prevent sending to them, so you can protect your deliverability.

Learn about the deliverability tab in Klaviyo, that provides an overview of key deliverability performance metrics for your campaigns and flow emails. This can help you easily identify low-performing email domains and countries, so you can take action to protect your deliverability.

Learn how to meet the t-online.de requirements delivery. T-online.de is an inbox provider predominantly used by German subscribers with unique requirements for delivery. As a result, you may see a rise in bounces from this provider, lowering your ability to reach these German recipients.