Learn about the data transformation tool in Klaviyo, and how you can use it to make your data consistent and useful. With the standardization transformation method tool in Klaviyo, you can set rules to replace specific profile property values automatically, ensuring they all have the same value.

Learn about the data transformation tool in Klaviyo, and how you can use it to make your data more useful.

Learn about Klaviyo’s identity resolution functionality as part of Advanced KDP. This builds upon Klaviyo’s standard identity resolution functionality to enable more robust handling of duplicate profiles identified based on overlapping identifiers.