Getting started with products

  • Catalog lookup tag reference

    Learn how to use the catalog tag, which allows you to reference specific product information from your catalog within your emails, SMS, and push messages. This is useful when you want to create custom product recommendations, or cross-reference product information. For example, if you're using your own recommendation engine, you can pass your own product rec

  • How to use product feeds and recommendations

    Learn how to create a product feed in Klaviyo in order to use product recommendations in your messaging. Product feeds take in data from your product catalog and customer behavior (e.g., the products they’ve viewed or purchased in the past) and use this information to provide custom product recommendations for your subscribers.

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