In Klaviyo, tags act as labels that help you organize and manage your account’s content efficiently. Tags can be attached to various elements, such as campaigns and flows, allowing you to quickly identify, categorize, sort, and filter data.

For lists and segments, you can either add tags when creating a list or segment, or you can add tags retroactively when they are already built in your account. This article will cover both methods.

Learn how to use tags to streamline your workflow and make it easier for different teams to work together in Klaviyo.