- How to calculate average order value (AOV)
Learn how to calculate your average order (AOV) or the total monetary value of your conversions (orders) divided by the number of conversions (orders that took place). Calculating your average order value (AOV) can be helpful when you want to add a condition to your segments to target high value or low value customers.
- How to calculate retention rate
Retention rate calculations provide useful insights into how loyal your customer base is and where you may need to improve upon to increase purchase behavior. Retention rate goes beyond finding out who your recent customers are; rather, it takes into account purchases over a set window of time to gauge long-term customer behavior.
- How to calculate revenue per recipient
Learn how to calculate revenue per recipient (RPR) and understand how each of your marketing channels is performing. RPR helps you to determine the success of a campaign or flow and is a great way to review individual channel performance and opportunities for growth.
- How to increase campaign open rates
Learn best practices around improving low open rates so that you can grow as a brand without harming your sender reputation. Open rates allow you to measure customer engagement and monitor your deliverability and performance. When you send a campaign that results in a critically low open rate, Klaviyo will alert you, prompting you to refine your sending habi
- How to increase email click rates
Learn what potential reasons for this decrease may be and how to boost your click rates. Click rates allow you to measure engagement, granting you insight into how often recipients click the links you send. There are a variety of reasons why click rate may decline over time as you send campaigns and flows.
- How to increase email conversion rates
Learn best practices around improving conversion rates so that you can grow your brand with Klaviyo. Email conversion rates measure how often subscribers become customers after engaging with your email content. When you send a campaign that results in a low conversion rate, refine your sending and focus on content that resonates best with your audience.
- How to increase flow open rates
Learn best practices around improving open rates for flows to help your truly business grow. Open rates measure customer engagement and monitor your deliverability and performance. That said, open rates will vary between flows and campaigns, due to the fundamental differences between campaigns (one-time sends) and flows (automated sends triggered by customer
- Using revenue per recipient to inform your marketing strategies
Learn how to use revenue per recipient (RPR) in your marketing strategies to improve your campaign performance.
