Learn how to analyze revenue by source to better understand and use this data in your account. Revenue is one of the most important metrics to measure the success of a marketing campaign.

Learn about the Subscribed to List metric, which appears on a customer’s profile whenever they subscribe to a list in Klaviyo. This includes:

Learn best practices for when to use and create custom metrics. By default, Klaviyo provides metrics that track your business’s performance and measure success (e.g., a Placed Order event). However, there may be instances where you need to create custom metrics to more accurately capture how your business runs. For example, your Placed Orders events include