Learn the various ways profiles in Klaviyo are added to or removed from lists. In most cases, a profile is added to a list when they subscribe and removed when they unsubscribe from that list. There are also a few ways to add and remove profiles from lists manually or through an integration, as outlined below.

You will learn Learn how to clean your email lists to avoid sending to contacts who aren’t interested in your content. This process allows you to keep in touch with the subscribers who are most engaged with your messages, so you are seen as a trusted sender with a good reputation.

Only Klaviyo users with the Owner, Admin, or Analyst roles have the ability to export lists or segments.

Learn how to preview a segment’s membership before you create it. Previewing segments can help speed up the creation process by providing insights into who is included, and allowing you to troubleshoot without waiting for a segment to generate. These features are supported for segments with 100 or fewer criteria.

Learn about the default lists and segments provided for all new Klaviyo accounts. Once you complete the Klaviyo setup wizard , you will have several default lists and segments populated in your account. These lists and segments identify key groups of people within your account and are designed to help you get off on the right foot with your sending strategy.

Learn about the benefits of using one main list per marketing channel (e.g., SMS and email) and how to organize your lists in Klaviyo. Additionally, see the tools you can use to identify and target subscribers based on their behavior or how they subscribed.

Learn the difference between segments and lists, which are 2 Klaviyo tools you can use to keep track of your subscribers and contacts. Segmentation is one of the most important aspects of your Klaviyo account. Not only can you get extremely granular with your data, but segmentation happens fast, allowing you to get back to your data-driven marketing. That be