- Frequently asked questions about identity resolution in Klaviyo
Learn about frequently asked questions related to identity resolution in Klaviyo. If you don’t see your question in the resource below, please reach out on our Community forum.
- Understand Klaviyo's anonymous visitor activity backfill
Learn about anonymous visitor activity backfilling and how to capture shoppers’ onsite engagements before they are identified.
- Understanding Klaviyo's predictive analytics
Learn more about the different types of predictive analytics data displayed in your account, the various ways Klaviyo computes this, and guidelines for how you can utilize this data.
- Understanding channel affinity in Klaviyo
Learn about using channel affinity to better personalize your marketing. Channel affinity gives you information on a profile’s expected engagement with different marketing channels.
- Understanding consent in profiles
Learn how to understand consent in profiles and best practices for email and SMS compliance.
- Understanding custom profile properties
Learn about custom properties in Klaviyo that you can use to store information about the contacts in your account. Here are several examples of how you might use custom properties:
- Understanding data types
Learn about the different options available for storing your data in Klaviyo, and how to use each one. Klaviyo allows you to harness the data collected about your customers to power data-driven marketing choices that will grow your brand. That being said, it's important to understand the data that's being pulled into your account.
- Understanding identity resolution in Klaviyo
Learn about identity resolution in Klaviyo, which consolidates customers’ interactions across multiple channels under a single record.
- Understanding suppressed email profiles
Learn about suppressed email profiles, including how they differ from active profiles and how you can use these profiles to better understand your audience.
- Understanding the information section of a profile
Learn about the information section of a profile in Klaviyo, which contains details such as when and how the profile found you and the last time they were active.
- Understanding when and how Klaviyo sets a profile's location
Learn where to find location information for a profile, how it is used and updated, and more. When syncing or creating a new profile, Klaviyo determines the location and timezone information based on the profile's billing address. If a profile hasn't purchased, location and timezone are determined based on IP geolocation.
