Learn how to identify a group of people who have purchased a particular item but have not purchased a specific related item, in order to target them with a cross sell message. For example, if someone purchases a video game console, you might consider targeting them with content about the most popular video games for that console that they haven't yet purchas

Learn how to use location-based segments to send campaigns by region, target forms to customers in a particular area, or better understand a subset of your customers. Note that Klaviyo determines a profile's location when syncing a billing address for that contact or, if they have not yet purchased, by tracking their IP geolocation. Learn more about how loca

Learn how to identify your least engaged email subscribers, so you can avoid contacting them to improve and maintain your deliverability. Once you’ve identified them, consider excluding them from your marketing initiatives, sending them one final re-engagement attempt, or suppressing them during list cleaning. In this article, you will learn how to create th

When sending an important email campaign, it is useful to know who in your audience does not open your message. With this knowledge, you can retarget non-openers on other channels (e.g., social media) or resend key content that they won’t want to miss out on. This article will walk you through how to build a non-opener segment and best practices for retarget

Learn how to use segments to identify active profiles in your account that aren't explicitly opted in to marketing. When sending campaigns, it can be useful to exclude this segment from some campaign sends. This can be done in place of adding conditions to your target segment to only include opted-in subscribers.

Learn how to create a repeat purchaser segment, which allows you to see which customers in your account have returned to buy from your brand after their first purchase. This allows you to gain insight into your customers' shopping behavior and target them accordingly.

Learn how to identify VIPs from your customer base using Klaviyo segments, which can be useful if you run a rewards program or want to know who your most valuable customers are. Identifying and segmenting your VIP customers can help you build loyalty and a more personal relationship with some your best customers, so you can increase their average order value

Learn how to create an engaged email segment, which can help you improve your open, click, and conversion rates.

Learn how to identify push notification subscribers who are highly engaged with your marketing. Once you identify these subscribers in a segment, send campaigns to this group to ensure you only contact people who want to hear from you.

Learn how to identify your unengaged email subscribers, so you can avoid contacting them to improve and maintain your deliverability. Once you've identified your unengaged subscribers, consider excluding them from most of your campaign sends. In this article, you will learn how to create an unengaged segment.

Learn how to identify site visitors who have recently abandoned a cart in order to target them across marketing channels. For example, you can create a recent cart abandoners segment and sync it to Facebook Custom Audiences to drive them back to your site, or you can create an exit-intent popup targeting shoppers as they're about to leave your website. While

Learn how to provide different email frequency preferences to your subscribers so you can pre-emptively set expectations and provide more relevant content. Allowing your subscribers to choose how often they hear from you is a great way to maintain engagement and reduce unsubscribes. If you come on too strong and email your subscribers very frequently, you ri

Espresso shot campaigns are a great way to re-engage those who recently expressed interest in your brand but haven’t purchased. Using these segments, you can resend a campaign to capture excess revenue, boost click rate, and improve deliverability.

Learn how to segment your audience based on birthday and view example segments that you can build in your own account.

Learn how to identify Apple’s Mail Privacy Protection (MPP) opens in your Klaviyo segments, including how to build segments that aren’t inflated by these automatic opens. Head to Klaviyo’s blog to learn more about iOS15 and MPP .

Learn how to create a customer lifetime value (CLV) segment and export any key CLV information. CLV is part of Klaviyo's predictive analytics and can be a powerful tool to use in segmentation. It is the total amount, both past and predicted, that a customer will purchase from your brand over time. CLV segments allow you to group customers based on this amoun

Learn how to create segments to see who submits your Klaviyo forms and how they responded. By creating and analyzing the right segments, you can glean information about who enters your account through Klaviyo forms. This information will show you which forms work best for your audience, and allow you to analyze customer behavior and properties over time.

Learn how to build segments based on whether someone is subscribed to or able to receive marketing via a particular channel (i.e., email, SMS, or push notifications).

The Coupon Assigned metric records on a profile when they receive a dynamic coupon, and logs the coupon’s key details (i.e., Coupon ID , Coupon key , Coupon expiration date and Unique code , if applicable). This allows you to easily identify and group profiles who have (or have not) received a specific coupon.

Learn how to segment using average order value (AOV). AOV is the total monetary value of your conversions (orders) divided by the number of conversions (orders that took place). You can use AOV to create segments for high and low value customers. Then, use these segments to create targeted messaging based on your subscribers' shopping habits.